Content
4 modules
Rating
Instructor
Thomas Smith
Description
International Trade Specialist Accreditation
Export Marketing Operations Module
Learning Unit 002
Introduction to International Marketing
1) Introduction
2) Marketing Concepts
3) Marketing Mix
4) Marketing Plan
5) Further Reading
Objectives
To Understand the purpose of International Marketing in a company's export activity.
Learning Credits
Contact Hours
5.0
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1.
LU_EMO_002_Intro_Marketing
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2.
Access Discussion forums for ITS - LU - EMO - 002 International Marketing
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3.
PDF Unit Summary - ITS-EMO-001 Introduction to International Marketing
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4.
OE_EMO_002
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This unit refreshed me with some basics in International Marketing. The questionnaires in the additional resources were quite helpful in designing an International Marketing Plan.
thanks
There was a glitch with the exam on module 2. I had to keep retrying the exam again and again before it would save my results.
Good support materials and topic overview
Well presented and delivered to the benefit of the participants.
Thankful for the information
GOOD
Definitely reviewing this module
Excellent
N/a
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