ITS - EMO - 003 - Intercultural Management

Content
4 modules
Rating
Instructor
Thomas Smith

Description

ITS - EMO - 003 - Intercultural Management

Overview of the theory and practice of Intercultural Management

1) Introduction
2) About Language
3) Theories
4) Key Points
5) Further Reading

Objectives

To Understand the complexities of Intercultural Management and present the main theories in the area and some practical strategies when implementing Export Marketing.

Learning Credits

Contact Hours
5.0

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1.
LU_EMO_003_Intercultural_Mgmt
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2.
PDF Unit Summary - ITS-EMO-003 Intercultural Management
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Access Discussion forums for ITS - LU - EMO - 003 Intercultural Management
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OE_EMO_003
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Added about 5 years ago, by Joanne
This course assisted me to be more open minded when negotiating with other markets and try to be a bit more understanding of the culture that exists in the market. For each market agreeably there would be different cultures as is most often. There are no 2 markets are the same, even here in the Caribbean, simply put one size doesn't fit all. It goes back to creating a marketing strategy for the potential market and understanding the individual buyer.
 
Added about 5 years ago, by Trisha
great
 
Added over 5 years ago, by Kristelle
This module promotes archaic stereotypes with ethnographic delineations. However, stereotypes become stereotypes because they are based in fact. It is the perogative of the student to filter the information provided and use them as a tool for making connections.
 
Added over 5 years ago, by Gabriella
Several cultural theories presented and useful cases of different cultures to bring the points across
 
Added over 5 years ago, by Anonymous
Excellent course to provide theories that enhance international marketing strategies and minimize risk
 
Added over 5 years ago, by Anonymous
Some videos are still not working and as such I feel disadvantaged as the questions which were answered incorrectly, I had no knowledge at all of the what the answer was. Please can those videos be loaded for all modules.
 
Added over 5 years ago, by Anonymous
Informative
 
Added over 5 years ago, by Aura
Cannot view the addition videos
 
Added over 5 years ago, by Tricia
It was very disappointing to not be able to access any of the videos as well as the resources provided by Kwintessential. As well, some of the language from a grammatical point of view was bad to the point of distracting. Very disappointing
 
Added over 5 years ago, by Tricia
The additional clips inside the slides were very helpful. Some of the videos did not play though. Not sure if its because i am behind schedule.

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