ITS - EMO - 004 - Segmentation

Content
4 modules
Rating
Instructor
Thomas Smith

Description

ITS - EMO - 004 - Segmentation

1- Introduction
2- Criteria
3- Worldwide Segmentation Strategy

Objectives

Understand why we should segment markets and how to go about doing so.

Learning Credits

Contact Hours
5.0

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1.
LU_EMO_004_Segmentation
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2.
PDF Unit Summary - ITS-EMO-004 Segmentation
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3.
Access Discussion forums for ITS - LU - EMO - 004 Segmentation
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4.
OE_EMO_004
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Added over 4 years ago, by Joanne
Segmentation is quite often overlooked. This Unit went in depth into some of the considerations and research that should be done when considering markets. It was well presented and documented.
 
Added over 4 years ago, by Trisha
good
 
Added almost 5 years ago, by Kristelle
There was one question which gave me an inaccurate response and then proceeded to rephrase the question as an answer. A double negative was used in the wording. I think it was an error. I submitted the question and response for analysis.
 
Added about 5 years ago, by Gabriella
This was too short
 
Added about 5 years ago, by Anonymous
excellent explanations on segmentation and how to market...
 
Added about 5 years ago, by Anonymous
This course provides both qualitative and quantitative results that drives effective decision making. Essential for effectiveness and efficiency
 
Added about 5 years ago, by Leigh
Well laid out information with good examples and case studies
 
Added about 5 years ago, by Anonymous
A well presented course, if the videos open then I will be able to offer a 5 star rating
 
Added about 5 years ago, by Tricia
I am still having problems opening the videos for additional study and none of my for further study files was i able to open. Not sure if its because i am behind. Can someone advise me.
 
Added about 5 years ago, by Anonymous
This session was a great refresher of material i would have studied years ago in marketing

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