ITS - EMO - 005 - Country Image

Content
4 modules
Rating
Instructor
Thomas Smith

Description

ITS - EMO - 005 - Country Image

1) Introduction
2) Country Image – Country of Origin Hypotheses
3) Further Reading

 

Objectives

Understand the influence of a country's international image on its export performance.

Learning Credits

Contact Hours
5.0

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1.
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2.
PDF Unit Summary - ITS-EMO-005 Country Image
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3.
Access Discussion forums for ITS - LU - EMO - 005 Country Image
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4.
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Added about 5 years ago, by Joanne
Informative and in depth...case studies were particularly beneficial especially in the global landscape.
 
Added about 5 years ago, by Trisha
good
 
Added over 5 years ago, by Kristelle
A useful curation of in depth video lectures from a variety of experienced sources. I have saved them on a playlist for reference and continual autonomous learning.
 
Added over 5 years ago, by Gabriella
The videos were very valuable to bring this subject to life, rather than the text
 
Added over 5 years ago, by Anonymous
Simple but effective, videos were helpful and informative
 
Added over 5 years ago, by Aneka
Very comprehensive overview of branding and country image. it gave me a lot to think about as a business owner and potential exporter going forward
 
Added over 5 years ago, by Anonymous
The importance of country image to export marketing strategy cannot be underestimated.
 
Added over 5 years ago, by Tricia
Loved this session. Very interesting
 
Added over 5 years ago, by Leigh
Very Informative and precise
 
Added over 5 years ago, by Anonymous
WELL PRESENTED AS USUAL

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