Content
4 modules
Rating
Instructor
Thomas Smith
Description
ITS - EMO - 010 - International Market Research
Objectives
ITS - EMO - 010 - International Market Research
Learning Credits
Contact Hours
5.0
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1.
LU_EMO_010_Marketing_Research
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2.
PDF Unit Summary - ITS - EMO - 010 - International Market Research
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3.
Access Discussion forums for LU_EMO_010_Marketing_Research
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4.
OE_EMO_010
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good
I have done market research before but now I will have all these pointers to the back of my mind when collecting data for a market.
Thank you ... a lot less videos (which is good, but one at more than an hour!!!)
Also, slide 24 opens an example which contains some confusing info on "Mercosur..."
3.4 Mercosur
3.8 Marketing Mix
3.8 Mercosur
(Couldn't figure that out)
Re-confirms the importance of Market Research
Great
Do not find the test questions came from the text.
Great information and well laid out.
The research topics were very extensively covered
Informative yet intuitive module
Information was relevant to the area
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